In today’s fast-paced digital ecosystem, businesses across the UAE are focusing heavily on communication methods that offer instant reach and measurable engagement. SMS has emerged as a powerful channel for connecting with customers, mainly because of its simplicity, high open rate, and ability to deliver time-sensitive information directly to mobile devices. Companies in various industries use SMS to enhance customer relationships, provide updates, and support promotional campaigns. The trust and familiarity associated with text messaging make it a preferred tool for both businesses and consumers seeking quick, direct interaction without unnecessary complexity or delay. How UAE Businesses Leverage SMS for Customer Engagement As consumer behavior continues to evolve, organizations in the region have tapped into the potential of SMS to deliver personalized messages, appointment reminders, transactional alerts, and promotional content. Engagement has grown stronger as businesses...